Director of Marketing and Communications

Job Type: Full-Time
Location: Manitoba
City: Winnipeg
Hiring Organization Name: Royal Winnipeg Ballet
Hiring Organization Description:

The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance. Located in the heart of downtown Winnipeg, the RWB plays an integral role in the city’s vibrant arts community. Founded in 1939, the RWB holds the double distinction of being Canada’s premiere ballet company and the longest continuously operating ballet company in North America. In 1953, the Company received its royal title, the first granted under the reign of Queen Elizabeth II.

The RWB is a leader, renowned for classical ballet and for pushing the boundaries of dance, including through the prestigious RWB School and its Professional and Recreational divisions. A fully integrated company and school, the RWB builds on strengths, challenges conventions, inspires artists, moves audiences, and builds connections locally and globally that unite us all through the universal language of dance.

Job Description:

THE ROLE
As the Director of Marketing and Communications, you are responsible for the planning, development and execution of comprehensive Marketing, Communications, Customer Service, and Public Relations for the Company, Professional and Recreational Division. In this role, you will build the local, national and international reputation and brand of the RWB, increase internal and external engagement, increase earned revenue, and provide support with School marketing and campaign plans.

HIGHLIGHTED DUTIES OF THE ROLE
LEADERSHIP AND MARKETING
• Direct Marketing, Communications, Box Office, and Archives services in support of Corporate, Development, School, and Company programs.
• Develop annual department plans and activities; ensure alignment with strategic direction.
• Source and negotiate contracts as required with external suppliers/media partners, consultants, designers, printers, and media buyers in relation to the general marketing of the organization.
• Oversee operations of organizational archives; ensure collection and preservation of historical information and media stories and develop and maintain a current photo directory.
• Oversee the development of systems for tracking, analysis and reporting relating to media exposure and effectiveness of communications such as advertising, website, and email.
• Lead the development and implementation of brand messaging, ensuring alignment with strategic direction.
• Develop social media strategy and oversee development of plans and content.
• Develop policies and procedures relating to brand compliance, external and internal communications, and photography; ensure regulatory compliance where appropriate.
• Oversee the development of content and creative plans and coordinate with external suppliers/media partners to manage production of all advertising, marketing and promotional collateral, and signage.
PROMOTION AND SALES
• Oversee the development of sales and revenue targets and ensure delivery of marketing plans, campaigns, and programs in support of targets.
• Work collaboratively with the Artistic Director and Associate Artistic Director to ensure creative aspects of promotions align with the artistic vision.
• Plan and oversee photography needs of the organization.
• Oversee the design process and creation of promotional collateral.
• Assess and pursue publicity and media opportunities using brand and strategy alignment to guide decisions.
• Lead the planning and execution of season launch and subscription campaign, including the production of images, video, materials, and ads.
• Work with the Box Office Manager to develop sales and promotional strategies for subscription campaign.

PUBLIC RELATIONS & COMMUNICATIONS
• Prepare strategic communications plans to enhance public perception.
• Establish community partnerships, including members of the cultural, tourism and media sectors.
• Oversee delivery of assigned Community Engagement programs.
• Develop policies, programs and procedures relating to distribution of complementary tickets.

Qualification:

WHAT YOU BRING
• Post-Secondary education in Marketing, Public Relations, Business Administration, or Communications; an equivalent combination of education and experience may be considered.
• 5+ years of senior management marketing experience.
• 5+ years’ experience working in arts or culture.
• Expert knowledge of current marketing techniques, technologies, and solutions.
• Knowledge of web applications, digital marketing, and social media including analytics.
• Well-developed knowledge of business analysis, financial management, and reporting.
• Proven track record in creating and executing successful marketing, public relations, and community engagement programs.
• Strong planning and problem-solving skills.
• Experience with revenue generation and its correlation to marketing strategies.
• Excellent understanding and familiarity with brand building and management.
• Excellent written and verbal communication skills with ability to adapt to a variety of audiences.
• Thorough understanding of media production, buying, and budgeting.

Remuneration:

Salary Range: $80,000 – $95,000

How to Apply:

If you would like to join us, tell us about yourself! Submit a cover letter, highlighting your personality and fit for the role, and resume directly to People Services at peopleservices@rwb.org. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The Royal Winnipeg Ballet is committed to an inclusive and diverse environment that values, respects and supports all individuals. We aim to have a workforce representative of the diversity within our community, and welcome and encourage applicants from various backgrounds including women, Indigenous people, racialized people, disabled people, people of all sexual and gender identities and others who may contribute to further diversification endeavors.

The Royal Winnipeg Ballet is committed to providing accessible employment while ensuring our recruitment process is barrier free. Accommodations are available upon request for candidates participating in all aspects of the assessment and selection process. Requests for accommodation can be sent to peopleservices@rwb.org.

Closing Date: Open until filled.

As part of the Royal Winnipeg Ballet hiring process, successful candidates will be required to submit a satisfactory Criminal Background Check and Child Abuse Registry Check.

Application Deadline: 02/01/2025